All you zombies

One does not have to be an especially perceptive critic to realize that AO II is definitely not a system which produces an environment gratifying for people in general. But it is admirable for planners looking for ways of cramming in a maximum number of bodies, for "employees" (as against individuals), for "personnel," corporate zombies, the walking dead, the silent majority. A large market.

— George Nelson: The Design of Modern Design.

Vía Wikipedia.


World’s Best Ketchup

Ketchup is the exception that proves, tests, strains, and finally appears to break the rule. There is a perfect ketchup, and it appears to be Heinz. Ketchup (through an accident of history marvelously explained by another exquisite Gladwell interlocutor, food historian Andrew F. Smith) perfectly balances “the five fundamental tastes in the human palate: salty, sweet, sour, bitter, and umami.” This is one of several reasons it appeals to picky young children (here comes a bit of evolutionary biology, in case the 19th-century history of ketchup wasn’t enough), because everything about ketchup screams out to the brain, “I am food, I am familiar, I am delicious, it is safe to eat me.” It’s at the age when in ancient human history children began to gather food for themselves that most stop being adventurous and start loving ketchup. And Heinz’s famous ketchup has the ideal balance of each flavor at a fundamental chemical level.

Vía nieman storyboard.



Vivir sin leer es peligroso, obliga a conformarse con la vida, y uno puede sentir la tentación de correr riesgos.

— Michel Houellebecq, Plataforma.